Take the guesswork out of pricing your creative freelance projects.

One of the most challenging parts of freelancing for me was pricing my work.

You wouldn't believe my early strategies:

• Pulling a number out of thin air
• Adding up my bills and writing that number down
• Hunting for leaked freelancer rates online

All terrible options.

Of course you don’t want to undercharge. But you won’t get clients if you price yourself out of work, either.

And when a client asks, “Why does it cost this much?” you need to have a clear, confident answer.

So, I built a tool to help me find my rate, price my projects, and back it up with confidence.

It’s been a HUGE time-saver for me and a massive win for my business.

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A smarter way to price your work

This simple Google Sheets template eliminates the guesswork and helps you set rates that actually make sense.

Here’s what it does for you:

Finds a justified base rate

• Helps you calculate a fair hourly rate based on your industry & experience. No more random guessing.

Short-circuits pricing anxiety

• Helps you price both best & worst-case scenarios so you can bid with confidence. No more underbidding just because you’re afraid of how the number will be received.

Faster & more reliable bidding

• No more over-engineering your pricing. Just plug in the details and get a realistic bid.

Pro Tip: Keep a running log of past projects by duplicating the sheet.
Track bid successes, pricing trends, and opportunities to refine your rates.

How It Works

Step 1: Discover your base rate

• The included video walks you through quick industry research to calculate your base rate.
• Enter your findings and the spreadsheet does the rest.

Step 2: Estimate project time

• Bring your best & worst-case estimates for each element of the project.
• The tool helps you catch pricing issues before you send the bid.

Step 3: Get a realistic bid

• The Bid Builder sheet calculates a minimum and maximum price range for your project.
• Make an informed decision based on the results.

That’s it. No more overthinking. Just clear, confident pricing.

Here's what you get

• Freelance Pricing Calculator (Google Sheets Template)
• Step-by-Step Video Tutorial (walks you through the process)
• Instant Access (delivered in a downloadable PDF)

Note: The tool itself is really easy to integrate into your workflow, but its more than *just* a spreadsheet. I've built a few mental tricks built into the process that help you overcome insecurity when pricing.

If pricing has been holding you back, this tool will help you stop second-guessing and start pricing with confidence.